Level 1 · Beginner Digital Marketing

Google Ads Fundamentals

Verify your proficiency with Google Ads: Search, Display, and Video campaigns, bidding strategies, audience targeting, conversion tracking, performance measurement, campaign optimization, Shopping and Performance Max campaigns, and account management. This certification tests practical Google Ads skills for PPC specialists and digital marketers.

Skills Tested

Google Ads Basics
Search Campaigns
Display & Video Campaigns
Bidding Strategies
Audience Targeting
Conversion Tracking
Performance Measurement
Campaign Optimization
Shopping & Performance Max
Account Management

Assessment Details

Questions

78%

To Pass

30 min

Time Limit

—

Pass Rate

Questions are drawn randomly from the question pool each attempt
Answers cannot be reviewed after submission
Escalating cooldown between attempts: 8h, 24h, 72h, then 1 week
Certificates include a shareable verification token
Open Badges 2.0 compliant. Add to LinkedIn and digital wallets

$14.99

per attempt

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Track

Digital Marketing → Google Marketing

Part of Career Paths

Digital Marketer

Available in Bundles

Digital Marketer Bundle Save 20%