Level 1 · Beginner Digital Marketing

Google Analytics Fundamentals

Verify your proficiency with Google Analytics 4: event tracking, user analysis, standard and custom reports, conversions, audience building, data collection with gtag.js and GTM, integrations, and privacy compliance. This certification tests the practical GA4 skills needed for digital marketers, analysts, and website owners.

Skills Tested

GA4 Basics
Events & Parameters
Users & Sessions
Reports & Explorations
Dimensions & Metrics
Conversions & Goals
Audience & Segments
Data Collection & Configuration
Integration & Reporting
Privacy & Compliance
Debug & Troubleshooting

Assessment Details

Questions

78%

To Pass

30 min

Time Limit

—

Pass Rate

Questions are drawn randomly from the question pool each attempt
Answers cannot be reviewed after submission
Escalating cooldown between attempts: 8h, 24h, 72h, then 1 week
Certificates include a shareable verification token
Open Badges 2.0 compliant. Add to LinkedIn and digital wallets

$14.99

per attempt

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Track

Digital Marketing → Google Marketing

Part of Career Paths

Digital Marketer

Available in Bundles

Digital Marketer Bundle Save 20%