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Level 1 · Beginner Digital Marketing

Mailchimp Fundamentals Mailchimp Fundamentals

Verify your proficiency with Mailchimp: audience management, email campaign creation, drag-and-drop design, merge tags and personalization, automation flows (previously Customer Journeys), signup forms and landing pages, analytics and reporting, segmentation, and email compliance and deliverability. This certification tests practical email marketing skills for marketers, business owners, and content creators.

Skills Tested
  • Mailchimp Basics
  • Audience Management
  • Campaigns & Email Design
  • Automation & Customer Journeys
  • Forms & Landing Pages
  • Analytics & Reporting
  • Segmentation & Personalization
  • Compliance & Deliverability
Assessment Details
20
Questions
78%
To Pass
30 min
Time Limit
Pass Rate

  • Questions are drawn randomly from the question pool each attempt
  • Answers cannot be reviewed after submission
  • Escalating cooldown between attempts: 8h, 24h, 72h, then 1 week
  • Certificates include a shareable verification token
  • Open Badges 2.0 compliant. Add to LinkedIn and digital wallets
Track
Digital Marketing → Email & Communications
Part of Career Paths
Digital Marketer